Here at PUC we have some amazing alums doing everything from helping to animate feature films to publishing children’s books. Jasmine “Jassy” Onya’e Kelley graduated PUC in 2012 with a degree in Photography and Graphic Design. Recently she decided to use her degree and her creative skills to start her own business selling handmade, all natural skincare products.
We sat down with Jasmine and asked her some questions about starting her own business and her time at PUC.
1. You recently started your own business – Did you ever think that was something you would do?
It’s something I have always wanted to do, but I didn’t have the confidence back then to actually start it. Sometime after college I started working for small business owners who inspired me to start my own business. I saw how happy and successful they were and I wanted the same thing – to be successful on my own.
2. Describe your typical work day.
After waking up, I write down a list of tasks I need to complete before the day is over in my day planner. Tasks like making products, completing Etsy orders, shipping orders, posting on social media, taking inventory, and responding to emails.
3. How did your major prepare you to start your own business?
Having the knowledge of photography and graphic design helped me have control over my style, which fonts I want to use, how they will work with my aesthetics, etc. Being able to photograph my products in certain light using different backgrounds any time I want without relying on others is nice. It’s great being able to do it all by myself.
4. How did your classes and professors at PUC help prepare you for starting your own business?
My classes at PUC helped me realized which paths I wanted and did not want to take. I knew I loved web design, but I lacked certain skills with coding and I did not have the patience for it. I loved designing books, layouts, and covers and being able to create something new, but I lacked the ability to design with a pencil and found my skill through the computer. I discovered my strengths and weaknesses and in turn what I could see myself doing for the rest of my life.
My photography and design professors really inspired me to stay on top of my game, to always take the time to go above and beyond and to check everything twice, to make sure my work was clean and understandable and that my presentation was strong. I also noticed my design professors had their own design projects outside of teaching and I loved seeing how they found time while still being amazing teachers. One particular marketing professor inspired me when it came to advertising and putting myself out there. I learned a lot in that class and it was one of my favorite GEs to take.
5. Have you had any support from the faculty and staff at PUC?
Yes I have had lots of support from my college professors. Some gave me feedback when I had doubts about which design approach to take with the look of my business and several have actually purchased some of my products! They didn’t have to, but it makes me feel special knowing they are proud of me and their support truly means a lot!
6. What advice would you give PUC students who are considering starting their own business?
Even if you have your doubts, just go for it and don’t let anyone stop you. I didn’t read a book on how to start a business – I just did it. It all came together in a matter of months and I learned a lot more as my business grew. You don’t always have to go by the book. Every business is different. Use your resources, try new things, take advice from people you look up to, ask questions and most importantly, take action.
7. If you could go back in time and tell your freshman self one thing, what would it be?
I would tell myself to stop doubting, ask more questions, and to just try.
Check out Jasmine’s Etsy shop at http://www.etsy.com/shop/onyaenaturals.
